Mug 330ml – 11oz Rustic White

What turns porcelain into the right choice

In terms of hardness and scratch resistance, porcelain approaches diamond. By rating 7 on Mohs’ scale, it proves that it is a durable material, which maintains its quality and beauty after several years of intensive use. In addition, it distinguishes itself by high mechanical resistance, high density and soft touch. When vitrified and fired at 1.400 °C, porcelain offers the particularity of becoming translucent, and also stands out for its characteristic brightness and whiteness. Another differentiating point concerns composition. Porcelain comprises supremely selected raw materials, unlike other ceramic products, such as stoneware and earthenware (which holds a greater amount of clays and kaolin). Raw materials comprising porcelain are governed by very high and demanding quality criteria, regarding the absence of contaminants. The major determining factor for safety and hygiene is porosity. Unlike stoneware and earthenware, porcelain is not porous, for it does not easily absorb some of the elements to which it is exposed. Such a fact turns it into a waterproof material. Concepts such as elegance, sophistication and sobriety are paramount when choosing a ceramic product. Porcelain (mainly the white one) meets these demands and holds the unique ability of being timeless and adapt to, both, the simplest and most sophisticated service. We should also point out that the thermal conductivity of porcelain is low, much due to its density and mineralogical composition. Neither tempered glass nor metal can store preheated products, something which is possible in porcelain.